2024 video marketing trends

AFAV keeps up with the trends and turns clients’ visions into reality. Here are seven trending ideas for video marketing in 2024.

1. Data-driven Storytelling

Integrating statistics, charts, and visuals leaves no doubt about the benefits offered, thus enhancing ROI and credibility.

2. Short-Form Video

Short-form videos, typically under 60 seconds, continue to dominate the digital world. This format is ideal for brands to craft lightning-fast, attention-grabbing content. It’s not just about creating videos; it’s about storytelling in a way that resonates within seconds.

3. Subtitles

People still watch videos on mute. Including subtitles can increase an online video’s view through rate by 80%. It’s critical that you use subtitles or captions so that your video is accessible at all times.

4. Vertical Video

Platforms optimized for mobile viewing favor vertical formats, requiring content creators to adapt their storytelling and visual composition strategies. This includes understanding the nuances of vertical framing, ensuring clear audio, and creating content that is concise and engaging for mobile users

5. Hyper-Targeted Micro Content

Gone are the days of generic content. Each video, whether an explainer, case study, or demo, is crafted to address the unique needs and pain points of different buyer personas. This approach resonates, builds trust, and drives conversions by speaking directly to each segment of your audience.

6. Employee Advocacy

Highlighting the human side of the business, employee advocacy through video strengthens trust and relatability. Employee testimonials and behind-the-scenes glimpses offer a personal touch that sets a brand apart from its competitors.

7. Live Streaming

This format is ideal for building communities and fostering real-time connections. Authenticity and viewer engagement are crucial in live streaming, where viewers appreciate genuine personalities and spontaneity. This trend is particularly effective for tutorials, Q&A sessions, and building brand loyalty through direct interaction.